The Ugandan Government, will through four campaigns including Twende Uganda, Destination Uganda, Pearl of Africa Tourism and an enhanced Tulambule Drive, seek to add at least a million tourists to what was achieved in the year ending 2018.
According to data from Civil Aviation Authority, Uganda recorded 1.9 million tourism arrivals compared to 1.4 million in 2017.
Government, according to Tourism State Minister Godfrey Kiwanda, will be seeking to consolidate arrivals obtained in 2018 in addition to adding at least a million visitors before the end of 2019.
Speaking at a press briefing in Kampala yesterday, Mr Kiwanda said different campaigns are expected to be launched to mobilise growth in tourism numbers from within Uganda, region and international level.
For instance, he said, the ‘Twende Uganda’ campaign will be enhanced to attract visitors within East Africa, taking advantage of the single visa launched about four years ago.
“Since we went to the EAC with the single visa … we are going to use the same campaign to make sure that more tourists, especially from the region visit Uganda,” Mr Kiwanda said.
This, he said, will be supported by the new administration at Uganda Tourism Board (UTB), which is expected to launch an aggressive campaign to market Uganda.
New UTB appointment
Last week government appointed Ms Lilly Ajarova as the new UTB chief executive officer, replacing Mr Stephen Asiimwe whose term of office expired.
By Dorothy Nakaweesi and Ismail Musa Ladu
Source: allafrica.com